|
Coles granted new trademark slogan |
|
|
|
Written by Felix Da Silva (fdasilva@bitnip.com)
|
|
Thursday, 17 January 2008 |
|
 The phrase "The everyday, inspired" was accepted last week as a trademark in Australia. It is to be used
as an alternative slogan to the current "Something better every day".
According to the Sydney Morning Herald, Coles's new slogan will be accompanied by the red and white "curl in disk" logo
which has been used for the Coles Group since November 2006.
As part of that application, Coles sought to stop rivals from using the name
"Coles" in relation to "retailing of pharmaceuticals", even though the industry
is closed to the big retail rivals Coles and Woolworths due to Australian laws.
It seems as though Coles still hopes it will be able to break into the $9 billion pharmacy market. This is not surprising as Coles's purchased an online service called Pharmacy Direct in
2006 for $44 million.
In 2005 Coles and Woolworths unsuccessfully lobbied the Federal Government in the hope
that it would deregulate the sector and break the Pharmacy Guild's monopoly on
selling prescription drugs, which is in place until at least 2010.
|
