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DreamWorks Sued Over `Bee Movie' Slogan |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Tuesday, 06 November 2007 |
 DreamWorks, the makers of the animated film 'Bee Movie', were sued by a honey-products company, BeeCeuticals,
over claims they copied the firm's 'Give Bees A Chance' slogan.
According to Bloomberg.com, BeeCeuticals filed the trademark-infringement suit this week in Miami. The complaint states the company filed a federal trademark application for 'Give Bees A Chance' a year ago.
The complaint accused in the movie makers of using 'Give Bees A Chance' in movie advertisements
shortly after meeting with a BeeCeuticals marketing representative.
Elliot Zimmerman, a lawyer for Fort Lauderdale, Florida-based BeeCeuticals said,
My client went to the companies to explore joint marketing. Ideas were passed
back and forth, and they eventually used the trademark without asking. That's something they would have normally paid for. It seems a little odd to me that someone would confuse this supposed mark from a honey-products company to a major animated movie. Are the movie makers even using that 'slogan' as a 'trademark'? This suit to me seems like a bee without the sting.
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