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LV wins trademark lawsuit against Britney Spears |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Thursday, 22 November 2007 |
 A Paris civil court ordered Sony BMG and MTV Online to stop broadcasting or
marketing the video for "Do Something" in any form and fined them 80,000 euros
($117,000) apiece, a spokeswoman for Paris-based Louis Vuitton said Monday.
According to the AP, the court ruled that Sony BMG and MTV Online were guilty of violating counterfeiting laws.
The ruling said the video constituted an "attack" on Louis Vuitton's brands and
its luxury image, the spokeswoman said.
I couldn't agree more with the spokeswoman. Their use of LV's trademarked pattern in a Britney Spears' music video clearly degrades Lois Vuitton's image.
As you can see in the music video below by Britney Spears, Spears appears in the driver's seat of a
hot pink Hummer. One shot shows fingers drumming
on a dashboard covered with what looks like Vuitton's "Cherry Blossoms" design:
dark pink blossoms on a pale pink background, embossed with the "LV"
logo.
Note: If you are from France, please do not watch this video as it has been 'banned'.
Apparently, Louis Vuitton did 'Do Something'.
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