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Levi's to sue Ralph Lauren's pants off |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Thursday, 26 July 2007 |
Levi's filed the civil lawsuit in U.S. District Court claiming the sportswear
company used the stitching, known as an "arcuate" design, which is the oldest
know apparel trademark in the United States and has been legally protected since
1873.
The denim company is seeking compensation for unspecified losses in profits
and other damages, and a court injunction to stop Polo Ralph Lauren from making
any apparel with its trademark stitching design.
Polo Ralph Lauren has in the past and continues to manufacture, source, market
and/or sell clothing that displays stitching designs that are confusingly
similar to [Levi's] arcuate trademark
As said in Levi's court filing.
E.J. Bernacki, a Levi's spokesman, said that the company had not yet served the
complaint to Polo Ralph Lauren because Levi's is trying to work on reaching an
amicable agreement first.
As a company with a
strong brand identity, which owns unique intellectual property and recognizes
the importance of protecting its valuable trademark rights, Polo Ralph Lauren
takes this subject matter very seriously...While we have not yet been served with this complaint, we believe that the
designs at issue are clearly distinguishable from those of Levi's.
In a statement released Tuesday by Polo Ralph Lauren.
If this does indeed go all the way to court, it will be a good time to debut their latest fashion for corporate lawyers. I hear that new case book on trademarks is the new black.
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