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Polo loses trademark logo case |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Saturday, 08 March 2008 |
 Polo Ralph Lauren cannot stop the United States Polo Association
and its merchandising partner, Jordache Ltd., from using logos that resemble its
famous trademark of a polo player hitting a ball.
The 2nd U.S. Circuit Court of Appeals this week refused to overturn a jury's
2005 finding that three out of four logos used by the Polo Association didn't
infringe on Ralph Lauren's mark.
The association logos feature two polo players on horseback, not one. They also
have the lettering "USPA" beneath them. A jury ruled that clothing buyers were
unlikely to be confused into thinking they were buying Ralph Lauren shirts.
Polo Ralph Lauren Corp. has been fighting with the Polo Association since the
early 1980s over trademark issues and had won a previous suit over an earlier
version of the logo.
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