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Intellectual Property: a new subject in school? |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Thursday, 04 October 2007 |
 Representatives from the Entertainment Software Association (ESA) and the Canadian Recording Industry Association (CRIA) shed
some light on their strategies at an anti piracy summit hosted by the U.S.
Chamber of Commerce.
Ric Hirsch, the ESA's senior vice president of intellectual property enforcement said,
In the 15- to 24-year-old (range), reaching that demographic with morality-based
messages is an impossible proposition...which is why we have really focused our
efforts on elementary school children. At those ages, children are open to receiving messages, guidelines, rules of the
road, if you will, with respect to intellectual property. The ESA has been developing a copyright education curriculum geared toward the kindergarten through
fifth-grade since 2005. It includes charts, teachers guides, lesson plans and a wall poster which are available online on Join the (c) team (http://www.jointhecteam.com/).
The reason for targeting youth at that age is that they're at an "inflection
point" where they're just learning how to use computers and the Internet, and
the classroom seems a perfect opportunity for delivering copyright education,
Hirsch said
Graham Henderson, CRIA's president said,
[they] would like to work with
provincial governments to help schools develop their own copyright-minded
curriculum "so it's organic...it's not something they're tacking on" I am a firm believer that education in intellectual property at a young age will help significantly reduce infringement in the future.
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