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More companies seek to trademark goods abroad |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Saturday, 01 March 2008 |
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 The World Intellectual Property Organisation (WIPO) received 39,945
international trademark applications last year (up 10% from 2006) under its system that allows firms to seek brand protection in up to 80
export markets.
According to Reuters, China was the country designated most frequently in the international
filings, for the third year in a row, followed by Russia, the United States,
Switzerland and the European Union.
Ernesto Rubio, WIPO's assistant director-general, said in a news briefing
China has become a very interesting market, and this is confirmed by the figures
we have in international registrations. There is a
need to protect trademarks because there is an interest in doing business there. Hungarian pharmaceutical company Richter Gedeon GDRB.BU filed the most
applications for trademark protection in foreign markets last year, followed by
Swiss rival Novartis.
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