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Penguin audiobooks to be free of copyright protection |
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Written by Felix Da Silva (fdasilva@bitnip.com)
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Wednesday, 05 March 2008 |
 Penguin is planning to offer audiobooks that are free of digital copyright
protection technology, which will allow buyers to play them on any digital
device, dismissing fears that they could become the latest target for online
pirates.
According to The Guardian, Pearson, which also owns the
Financial Times, chief executive Marjorie Scardino said yesterday that Penguin
would follow Random House and experiment with selling "DRM-free" digital
versions of its audiobooks on the internet.
Though she said it was vital to protect intellectual property,
I don't think we can be worried about every incursion from electronic selling
and electronic use. We have got to think about what the future is going to be
and look at how to experiment with it. That is a very smart thing to say. Learn from the music industry and do not make the same mistakes.
Instead of focusing your time and resources on the 'nasty pirates', focus your time to attract and please customers. Audio books are a great accessory for when you commute to work or play.
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